Module 5 - Member Recruitment Strategy (Currently in Pilot)

NOTE: It is advised that you complete Module 2 (Member Value Proposition & Offer) before undertaking Module 5

· What member recruitment is and why is it tackled after member retention and engagement

· Metrics and measures for effective recruitment KPIs

· How to track and monitor recruitment methods

· How to identify and remove barriers to the joining process

· Recruitment strategies that work

· How to create a marketing plan for non-members to increase recruitment

· How to communicate the member value proposition effectively

· How to get members to upgrade through categories (if applicable)