Module 5 - Member Recruitment Strategy
Module Details
- 2 hours in length
- Online
- Maximum of 5 participants each session
- Seminar feel rather than lecture style
- Interactive questions, discussions and homework
- Course fee includes 20+ page Handbook
- £100 per person (no VAT payable)
Learning Objectives
NOTE: It is advised that you complete Module 2 (Member Value Proposition & Offer) before undertaking Module 5
· What member recruitment is and why is it tackled after member retention and engagement
· Metrics and measures for effective recruitment KPIs
· How to track and monitor recruitment methods
· How to identify and remove barriers to the joining process
· Recruitment strategies that work
· How to create a marketing plan for non-members to increase recruitment
· How to communicate the member value proposition effectively
· How to get members to upgrade through categories (if applicable)
"Honestly, your enthusiasm & ability to describe things so easily in a great environment with other member colleagues is brilliant! I think you fitted in so much in the two hours...it didn't even feel like 2 hours! One thing that struck me was how perfect the course would be for all levels - new starters or for refresher sessions."
"The most useful aspects were exchanging best practice and networking with other membership professionals. Having the workbook is so useful to have as a refresher in future when I need some guidance. Highly recommended."
"This module was fantastic. It's given me the foundations to build a membership recruitment strategy for our organisation. It covers everything from KPIs and reporting to recruitment tactics. It was great to learn from colleagues and discuss how these strategies can be applied to our own organisations."