Module 4 - Member Engagement Strategy (Currently in Pilot)
Module Details
- 2 hours in length
- Online
- Maximum of 5 participants each session
- Seminar feel rather than lecture style
- Interactive questions, discussions and homework
- Course fee includes 20+ page Handbook
- £100 per person (no VAT payable)
Learning Objectives
NOTE: It is advised that you complete Module 2 (Member Value Proposition & Offer) and Module 3 (Member Retention) before undertaking Module 4
· Understand what member engagement is
· Why the engagement strategy is created after the retention strategy
· Metrics and measures for effective engagement KPIs
· How to map your engagement touchpoints across the organisation
· How to create a marketing plan for each membership benefit to increase engagement
· How to create a new member onboarding and year 1 journey