Module 4 - Member Engagement Strategy
Module Details
- 2 hours in length
- Online
- Maximum of 5 participants each session
- Seminar feel rather than lecture style
- Interactive questions, discussions and homework
- Course fee includes 20+ page Handbook
- £100 per person (no VAT payable)
Learning Objectives
NOTE: It is advised that you complete Module 2 (Member Value Proposition & Offer) and Module 3 (Member Retention) before undertaking Module 4
· Understand what member engagement is
· Why the engagement strategy is created after the retention strategy
· Metrics and measures for effective engagement KPIs
· How to map your engagement touchpoints across the organisation
· How to create a marketing plan for each membership benefit to increase engagement
· How to create a new member onboarding and year 1 journey
"Great mix of presentation, conversation and applied thinking/tasks. Not too long, with a break when appropriate. Lovely size group. Super inviting, non-intimidating space to discuss topics. Thank you so much for the opportunity to participate today, absolutely love your energy and found the morning really motivating!"
"Kerrie’s course provided me with actionable ideas, fresh approaches to benefits marketing, and extremely useful checklists that make strategy planning even easier, all delivered in a very digestible format. I loved that a workbook was shared, making the learning easy to revisit and digest."
"The most useful thing about this module was the opportunity to rethink how we are promoting membership benefits as individual items, rather than a package. Also the checklist for copy highlighting benefits. Thanks so much for the really great ideas and reminders of things I haven't thought about for a while!"
"The module provided a great framework to not only define that "what" when it comes to establishing engagement across our membership, but also the "how" for delivering our benefits in a meaningful way. It was also a great prompt to step outside of my team and view membership from all over the organisation."
"I really enjoyed the session! Kerrie is a really engaging, inclusive and knowledgeable trainer. I gained useful, actionable tips that I will be using in my current organisation to help boost member and audience engagement. It was great to connect with other membership professionals too."