Module 3 - Member Retention Strategy
Module Details
- 2 hours in length
- Online
- Maximum of 5 participants each session
- Seminar feel rather than lecture style
- Interactive questions, discussions and homework
- Course fee includes 20+ page Handbook
- £100 per person (no VAT payable)
Learning Objectives
NOTE: It is advised that you complete Module 2 (Member Value Proposition & Offer) before undertaking Module 3
· Why member retention comes first (before engagement or recruitment)
· The difference between Annual renewals and Rolling renewals
· Metrics and measurements for effective retention Key Performance Indicators (KPIs)
· How to map your renewals process and remove barriers
· How to use data to audit your renewal process
· How to select which channels to use and when
· How to write effective renewal communications messaging
· Why your sector might impact your renewal messaging
· The GDPR rules relating to lapsed member win back campaigns
"I really enjoyed this training session on retention with Kerrie. She is a knowledgeable and experienced membership professional who makes the topic easy to understand and interesting. This session is valuable for both beginners and experienced professionals. If you are new to the sector, it explains key ideas that would normally take years to learn on the job. If you already have experience, you will still learn something new. The session also gives you the opportunity to connect with others, share ideas, and learn from each other."
"I would highly recommend this module for anyone who deals with member renewals. Kerrie lead a really engaging session, and it was great to discuss with other participants in similar situations. As well as theory, Kerrie provided some actionable insights and clear practical instructions for a number of areas in regards to member renewals. I've taken away so much from this course and already implementing some changes the day after."
"The module was extremely useful. The structured approach helped me articulate what we offer and how best to communicate this to our members. I now feel far more confident and prepared for the next stage of the membership renewals process. I would highly recommend this training to anyone looking to strengthen their membership retention strategy.”