Module 2 - Member Value Proposition and Offer
Module Details
- 2 hours in length
- Online
- Maximum of 5 participants each session
- Seminar feel rather than lecture style
- Interactive questions, discussions and homework
- Course fee includes 20+ page Handbook
- £100 per person (no VAT payable)
Learning Objectives
• What an MVP is and how to create one based on what members need
• How to use your MVP to differentiate between the competitors in your market
• How to create distinct membership categories and their target audiences/segments
• How to create a benefits package for each category that delivers the MVP
• How to define the intangible value of certain benefits
• How to price each membership category based on the benefits package delivered
"Throughout the session, Kerrie delivered an excellent and engaging presentation that had plenty of structured exercises. That meant that we participants were able to put into immediate practice the points that had been explained and discussed. The supporting course handbooks were well thought through and informative, and act as a tool in the overall objective of delivering a Member Value Proposition for our organisation. Kerrie delivers her workshops in a high energy and engaging way that ensures that the time flies along and keeps everyone focused. I highly recommend anyone involved in a member facing role to undertake the series of workshops delivered by Kerrie."
"Great to have this thought-provoking refresher on the theory behind our practice. It's great to have the insight to conceptualise members needs as our response to their 'challenges' rather than 'nice-to-haves' - a very useful exercise! I've now got a stronger confidence working at the intersection of MVP design and the associated audience targeting and marketing that make up the complete package here. I enjoyed Kerrie's engaging and well-informed presenting skills - a great way to learn! It's such a worthwhile course. You can't afford not to do it!"