Module 1 - Introduction to Membership
Module Details
- 2 hours in length
- Online
- Maximum of 5 participants each session
- Seminar feel rather than lecture style
- Interactive questions, discussions and homework
- Course fee includes 20+ page Handbook
- £100 per person (no VAT payable)
Learning Objectives
Welcome to Membership!
· The 4 types of membership scheme
· The sectors of membership
· The culture of membership and its context
· The audiences for membership (Individuals vs Organisations)
Understanding your membership organisation
· Your Vision and Mission and why it matters to membership
· Understanding your stakeholders and what they need
· Identifying your income stream audiences
Key concepts of Membership strategy
· What a member value proposition is and why it’s crucial
· What is member retention?
· What is member engagement?
· What is member recruitment?
Key concepts of Membership operations
· Providing a positive member experience via all channels
· Managing membership teams effectively
· Managing member participation (such as volunteers)
· Understanding membership finances
· Utilising technology for systems, processes and member data
· Managing membership governance
"Kerrie is simply amazing. Her module 'An Introduction to Membership' is extremely well prepared and executed, and I was hooked and engaged from start to finish. She covered everything you need to know when first delving into membership, which is very relevant for my new role. She engaged with me, and identified where key areas and topics were particularly relevant to my charity, and I now have a 'Module Handbook' which is a tool which I can and will use to refer back to often. I would recommend Kerrie's modules to absolutely anyone who works in the membership sector (new or not) and cannot wait for Module 2!"
"A great first step into what membership is. I would happily recommend this module to anyone just starting their career in membership. Kerrie brings lots of experience to the table and was a great host. I look forward to module 2!"
"The Introduction to Membership was very informative and engaging, offering valuable insights for both new and experienced membership professionals. I highly recommend anyone involved in membership take the module as it highlighted areas for improvement within my associations and deepened my understanding of membership. Thank you, Kerrie, for such an insightful course with a friendly, discussion-based approach."
"This module was eye-opening and engaging. I gained a solid understanding of the fundamentals of membership bodies and how they can impact the company you work in. I especially appreciated the clear steps on developing a mission and vision statement. It's a great module for anyone starting a membership-based organisation or for employees who want a better understanding of how a membership body is run. The presenter, Kerrie, was down-to-earth and very easy to follow throughout too!"